From Invisible to #1 for HVAC Contractor
How a local HVAC company went from relying on expensive lead-gen services to generating their own exclusive, high-ticket leads.
The Challenge
"We're busy in the summer and dead in the winter." This is the classic HVAC problem. Our client was trapped in the seasonality cycle and paying thousands to shared lead platforms where 5 other contractors were fighting for the same $99 service call.
They needed a consistent flow of high-margin installation and replacement jobs, not just low-value tune-ups.
Our Strategy
We focused on "Service Area Expansion" and "Commercial Intent." SEO isn't just about traffic; it's about the *right* traffic.
City Page Deployment
We built unique, high-quality landing pages for every suburb and town in their service radius, allowing them to rank for 'AC Repair [City Name]' across the county.
Seasonal Content Calendar
We anticipated the weather. We optimized for 'Furnace Repair' in September and 'AC Tune-up' in March, capturing traffic right before the demand spiked.
Map Pack Pin-Drop Strategy
We optimized their Google Business Profile to show up in the 'Map Pack' for critical emergency searches, which have the highest conversion rates.
Thank You for Building With Us
To the owners and the crew, thank you for letting us handle the digital side while you handle the heat (and the cold). Your dedication to quality work made our job of marketing your business easy.
We appreciate the open communication and the willingness to try new strategies. Watching your fleet grow from 3 vans to 8 has been the highlight of our year.
Fill Your Schedule
Stop paying for shared leads. Own your market and build an asset you control.
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