Dominating Local Search for Personal Injury Law Firm
How we helped a boutique law firm overtake large competitors in one of the most expensive and competitive SEO niches.
The Challenge
The legal market is a battlefield. Our client, a skilled Personal Injury firm, was being drowned out by "billboard lawyers" with massive budgets. Their CPC (Cost Per Click) for ads was skyrocketing to over $100 per click, making paid acquisition unsustainable.
They needed a way to generate organic, high-intent leads from people searching for "injury lawyer" or "car accident attorney" in their city without paying a premium for every single visitor.
Our Strategy
We deployed an "Authority & hyper-Local" strategy. In law, trust is everything. We needed Google to see them as the local authority.
Hyper-Local Content Silos
We created detailed pages for every specific type of accident (e.g., 'Uber Accidents,' 'Truck Crashes') tailored to specific neighborhoods and highways in their city.
High-Authority Link Building
We secured backlinks from reputable local news sites, legal directories, and local chambers of commerce to signal trust to Google.
Technical SEO Overhaul
We optimized their site speed and mobile experience, ensuring that potential clients in distress could load the site instantly on their phones.
Fighting for Those Who Fight for Us
We are immensely grateful to the partners at the firm for allowing us to be their digital voice. Legal work is high-stakes, and we do not take the responsibility of representing their brand lightly.
Thank you for your transparency, your trust in our technical expertise, and for the incredible work you do for your clients. We look forward to continuing to dominate the search results together.
Win Your Market
Legal SEO is a zero-sum game. If you aren't in the top 3, you're invisible. Let's change that.
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