Doubling Deliveries for Local Italian Restaurant
How we helped a beloved local Italian spot reduce reliance on UberEats/DoorDash commissions by driving direct traffic and orders.
The Challenge
The food was amazing, but the margins were thin. Our client was losing 30% of their revenue to delivery apps because customers found them on the apps, not on Google.
They needed to reclaim their customers. The goal was simple: get people to find the website first and order direct.
Our Strategy
We deployed a "Menu SEO" and "Visual Search" strategy to tantalize hungry searchers.
Menu Schema & Optimization
We digitized their entire menu with proper Schema markup, allowing Google to recommend their specific dishes (e.g., 'best lasagna near me') directly in search results.
Visual Heavy Google Posts
We implemented a daily posting schedule on their Google Business Profile featuring high-res photos of daily specials, driving immediate hunger-based clicks.
Local Link Partnerships
We organized a 'community food drive' that got them featured on 5 local news sites and blogs, creating powerful local backlinks.
Cheers to Success
We want to thank the chef and the entire staff for running such a fantastic establishment. It is easy to market a restaurant when the food speaks for itself.
Thank you for trusting us to be the bridge between your kitchen and your customers' dining tables. We look forward to helping you open location #2!
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